Few weeks back I started using a Samsung 3. It's been working reasonably well, but I haven't still been able to stop making comparisons to the iPhone and the experience of using apple products.
Funnily when I saw the invite for the samsung S4, immediately what I remembered was the apple invite. My immediate reaction was, can samsung get so monotonous? Don't they have a marketing team which could make an invite which is different from apple.
But then on deeper analysis I started to figure out that perhaps they have done more analysis and wanted to create an add that will invoke memory of the apply iphone 5. Perhaps a comparison of it too... But then apple made a reflection of the number 5 out of 12..trying to make a reflection of four with those cluttered stuff...is a bit too much.. The other day I was reading a piece of writing which said "They had made imitation an art" - well I cannot disagree.