Its an application which has been in the news for the last couple of weeks after its stunning success in Hong Kong. It has apparently gone viral and made a connection between the younger tech savy generation with main stream TV advertising. They had deviced a smart ploy in which they combined the concepts of advertising, gamification and augmented reality, but still managed to reach audiences and do the magic work!
Gaining inspiration from this model I see countless possibilities of applications which can be deployed which could open up a new branch of interactive advertising?! Will this work in other cultures? Are people ready to seize a new opportunity before too much of it kills the very spirit of it? Who is ready to try it?