When they describe the choosiness of Steve Jobs in feed, I felt an "ahaa" moment. His pursuit to find the vegan dishes and friends having to compromise and make 'sacrifices' by going to the veg eating places are some of it. In the scene in which a friend claims he should get out of dinner from Steve's place early so that he can find the other eating places still open, was hilarious and similar to some of the sarcasm I have heard.
The part which stuck me the most was in "The gang leader of the day", where he says, if not for being a vegetarian, probably could have made a few more friends! I was not sure, but it surely made me think. Interesting perspectives. Felt like vegetarians feelings being shared with fellow vegetarians was interesting.